Tuesday, March 25, 2008

New California Wine - 2x4 Set to Launch in US

Constellation brands announced yesterday their intent to launch the new wine brand 2x4. Quoting Henry Woodbottom, sales manager for the East Coast, "We've found that there are people who seem to find too much fruit in there wines." The wine a blend of Cabernet, Merlot, Petite Sirah, and surprisingly Greek grape Agiorgitko, and will be aged in Oak for 48months, with plans to rotate the wine to entirely new barrels every 3-4weeks. "We know the wine will be expensive," said Woodbottom "But we feel that our customers who are fruit-phobic will be willing to pay the extra costs." Estimated costs are around $1299/btl with a total production of 2 cases.

Early reports suggest the noted wine guru Robert Parker has staked his claim to futures of the wine, available only to a super secret mailing list that our sources say, "mortals are not allowed access to."


Greg Turner said...

You've got some seriously funny stuff here. Keep it up!

Klyde said...


I don't know what else to say...

Just brilliant.

Mr. Glass said...

Good point of rotation of new barrels. As an oenologist of small winery in Europe I have to solve similar problem. We want to keep more fruit in our wines and I wonder, if rotating only new inox barrells every month would help to increase fruity tastes ?

Anonymous said...

its really nice and intersting ,, thanks,,

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