Recently unemployed wine "mover/shaker" Paul Mabray and wine blogger wrangler Joel Vincent (aka Time Waster) have joined forces along with some tech/designs guys to create a new company, Vintank.
The new vinture's name reflects their desire to start at the bottom and drink their way up. To quote Mabray,
"Hey we rather start in the tank than one day finding that the company has tanked, though we won't rule that out"
The company claims to be in business to help tech companies deal with the wine industry. Projects will include such things as teaching Apple employees to not focus on the vintage of the wine they choose to drink when listening to Steve Job's rants about new phone ideas, but rather the price point as the economy wavers.
While at other times they'll work with wineries to use the internet more effectively, helping to generate award winning ideas such as rubberized fowl, and more crap ass winery blogs.
Here's to being in the tank. And being tanked.